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Drift
FadingWhat is Drift?
A conversational marketing platform that engages website visitors with AI-powered chat and routes qualified leads directly to sales reps in real time.
Heat Score40
Heat score updated Mar 3, 2026
+327d
-2630d
High momentum
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Why this tool is flagged
Drift has bled 26 heat points over the past 30 days (with slight continued pressure this week). Sustained multi-week declines in the AI Marketing space usually mean the tool is losing its position to faster-moving competitors — not just a temporary dip.Pricing
paidPaid | Free trial: No
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